Pitch-Deck Essentials to Land Your Next Meeting

Looking to launch your business? Or maybe you want to take the company to the next level? Well, you’ll need a pitch deck to help get your idea off the ground. A pitch deck is a visual slide presentation, usually between 10-20 slides, of essential information about your business idea. Creating a successful pitch deck is intimidating and it can be difficult to sort through what to include and what to leave out.

Don’t fret–that’s what we’re here for! In this article, we’ll provide you with some of the biggest essentials to include in your pitch deck to help you land your next meeting. Big dreams need to have successful foundations to build from, and your pitch deck is essential to that foundation.

Visual Appeal, But Don’t Go Overboard

First and foremost, make your pitch deck aesthetically pleasing. No one likes looking at a bland and basic template or one with no effort. And on the opposite end, no one likes a presentation full of useless pictures and neon text. Keep it simple, balanced, and elegant–but let your personality shine through. One way to monitor the visuals is to zoom out until you have all the slides on a single page. If you’re overwhelmed, you have too much.

Story Over Stats

Your pitch and your pitch deck should showcase you. Share why you believe in your idea’s success, and what was the driving inspiration. But keep it relevant and authentic. Your story is worth sharing as it is–there is no need for extra dramatics or exaggerations. Your investors want relatable and real, not reality television. Make sure your pitch deck incorporates your story and helps provide some imagery to showcase your points.

Simple and Informative

Your pitch deck should include an introduction to you and your idea, the problem and your proposed solution, and a strategy and timeline for getting your dreams to take flight. Plus, if you have a team already, give them some love and showcase how you prioritize people over profits. Your pitch deck should show the simple basics of your business plan, but still be worth viewing.


There is a lot more to a pitch deck than just these things, but we argue that these principles are the biggest to think about when creating your pitch deck. What are you waiting for? Grab a cup of coffee and your computer and get started making your successful pitch deck!

Wynwood Private Offices, Conference Rooms, Co-Working Spaces, and Multi-Use Office Space

Do you have your pitch deck ready to go and need a place to present it? Our fully furnished, lockable Wynwood private offices might be right up your alley! We also have dedicated desks, event space, meeting rooms, and even a creative room for your use. Need a quiet space to get that pitch deck started? Whatever your workspace needs, Minds CoWork has you covered.